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Guest womenshealthmag.com

5. WW

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Guest womenshealthmag.com

5. WW

Weight Watchers – the diet your nan used to follow – is no more. In 2018, the company had a re-brand, with the new WW branding signalling a move away from diet culture and into the wellness-sphere – hint: WW now stands for ‘Wellness that Works’. ‘We are not classed as a diet,’ a member of the press office team tells WH. ‘It is a lifestyle change – a healthy living programme that encompasses food, activity and mindset.’

As for the substance, it’s been getting results since Atkins was a twinkle in Jennifer Aniston’s eye. But the re-brand includes WellnessWins - rewards for small, positive behaviours which are proven to lead to healthier habits - as well as FitPoints – a system designed to encourage activity choices based on what will have the healthiest impact on you.

Typical meal: If you’ve got the points for it, you can eat it.

What the diet advocate says: ‘We are committed to always being the best weight management program on the planet, but now we’re putting our decades of knowledge and expertise in behavioural science to work for an even greater mission,’ says Mindy Grossman, President and Chief Executive Officer, WW. ‘We are becoming the world’s partner in wellness. No matter what your goal is – to lose weight, eat healthier, move more, develop a positive mind-set, or all of the above – we will deliver science-based solutions that fit into people’s lives.’

What the expert says: ‘While it’s great that WW are looking at a holistic approach, I would prefer to see a lot more emphasis on nutritional education and teaching cooking skills and portions sizes,’ says Tew. ‘We need to be encouraging people to tune into their internal cues of hunger, thirst and fullness as well as focusing on all over health.’

Verdict: It’s still a diet by any other name, but props to Weight Watchers for acknowledging that there’s more to being healthy than ‘weight’. The new platform really does consider all aspects of wellness. And with plans to partner with Alexa and Google Assistant to help track your progress, WW could be what Weight Watchers was to the early noughties.

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